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Ecover Unveils New Look, Improved Formulas

New package, enhanced price points and efficacy from green cleaning brand.

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By: Christine Esposito

Editor-in-Chief

Green brand Ecover, which is celebrating its 35th anniversary, has unveiled its new packaging design, which it says merges ecofriendly formulas with fun, approachable packaging and light, fresh, naturally derived fragrances. In addition, the company says it has improved its products.   For example, the liquid laundry and dish products were enhanced with a better price point and improved efficacy, according to the company. The updated products are available at Whole Foods Market now and will app...

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